What simpleup.ca sells today, rebuilt as single jobs an owner can buy one at a time, with how each one gets delivered. The recommendation is a hybrid: the owner only ever sees the hub, SimpleUP CRM runs out of sight, and our AI jobs sit in between.
23 jobs, drawn from 31 simpleup.ca feature pages, the adopted AI skills and the two Radars. Seven more are parked.
The hub already exists at hub.simpleup.ca: email-link login, the Radar lead views and the ICP wizard. The March plan to add an Insights feed with Approve / Discuss / Dismiss is the approval queue three of the builds below need.
| Job (owner's words) | Comes from | Runs on | Status and what it needs |
|---|---|---|---|
| Win more customers | |||
| Answer every lead in minutes | skill speed-to-lead; page improve-client-communication… | SimpleUP CRM instant reply and missed-call text-back, plus our drafts | BuildHub approval queue and a voice profile per client (#1428) |
| Follow-ups that never stop | automated-follow-ups, marketing-automation-from-scratch | SimpleUP CRM workflows | ReadySet up from a template workflow. AI-written sequences come later. |
| Know who to call first | lead-management, tracking-sales-opportunities; skill lead-triage | SimpleUP CRM pipeline, our daily ranking | BuildConfirm about 13 CRM field names; daily job (#1384) |
| Find customers who fit | skill lead-finder; SimpleUP Leads | Our stack and the WLS wallet, pushed into the CRM | ReadyPushing contacts into the CRM is live (#677, #846) |
| Your own Lead Radar | GES Radar | Hub lead module; SimpleUP CRM sends | Build per clientSources and ideal-customer setup for each new industry. Live for GES; Marc wants the learning loop first (#1097). |
| Event Radar | MLG Tournament Radar | Hub lead module; SimpleUP CRM sends | Build per verticalAn event source for each industry (tournaments, trade shows, galas) |
| Win back quiet customers | skill reactivate | SimpleUP CRM contact history, our drafts | BuildLast-visit or last-purchase dates in the CRM; consent check under CASL (Canada's anti-spam law) before any send |
| Quotes that close | skill proposal-builder | Our stack | ReadyMerged into our proposals method |
| Bookings and conversations | |||
| Bookings, reminders and rebooking | appointment-automation, intelligent-appointment-booking, booking demos | SimpleUP CRM calendars | ReadySyncs to the owner's own Google or Outlook calendar |
| One inbox for texts, calls and chats | texting-for-business, business-sms-plans, built-in-calling, starter-special | SimpleUP CRM conversations | DecideLive two-way chat needs a real-time inbox. See decision 1. |
| Forms, intake and surveys | forms-surveys-quizzes, surveys-forms-mini-websites | SimpleUP CRM forms and surveys | ReadyResults summarised in the hub later |
| Reputation and visibility | |||
| Get more 5-star reviews | get-better-reviews, reviews-management, Review Booster+ post | SimpleUP CRM reputation: the same request to every customer, one reminder, a private reply option (no review gating, which Google bans) | ReadyConfigure per client |
| Review replies in your voice | skill review-reputation | Google Business Profile, our drafts | BuildSimpleUP CRM gives us no way to reply to reviews automatically. Needs Google's API access approval, plus the approval queue. |
| Show up in Google and AI answers | skill seo-ai-visibility | Our stack | ReadySold as an audit; applying fixes is separate work |
| A month of posts in an afternoon | social skills | SimpleUP CRM Social Planner, our drafts | ReadyScheduling through the API is proven (SIG, Golf); the client connects their accounts |
| Newsletters people open | email-marketing | SimpleUP CRM email, our drafts | ReadySending works; AI drafting is a light add |
| Ads that earn their keep | automated-ad-campaigns, ppc_management_service; skill ad-manager | Google Ads (reads verified), Meta (unverified) | BuildHub report; any change to a live campaign needs the owner's OK |
| Know your numbers | |||
| Your business on one page | reporting-dashboard, simplified-performance-reports; skill monday-brief | Hub, reading SimpleUP CRM, ads and Analytics | BuildThe hub Insights home from the March 2026 plan |
| Campaigns and websites | |||
| Ready-made campaigns | 13 package pages, e.g. local-legends, magnetizer-suite, event-elevator | SimpleUP CRM templates (funnel plus workflow) | DecideWhether the 2024 templates still exist in the agency account is unchecked. See decision 2. |
| Landing pages and mini-sites | surveys-forms-mini-websites | SimpleUP Web Builder (Lindo) | ReadyBuilt through the Lindo API |
| Websites for your reps and dealers | need-websites-for-your-sales-reps, enterprise-solutions | SimpleUP Web Builder (Lindo) | ReadyBulk site creation exists; not yet tested at hundreds of sites |
| Build your team | |||
| Job posts that attract the right people | skill job-post-builder | Our stack | ReadyWorks from a short chat |
| Screen applicants in minutes | skill hiring-screener | Our stack; résumés by email | BuildA privacy review before we handle applicants' data |
Parked (7): get paid on time (possible later if the client invoices in SimpleUP CRM), cash forecast, bills, month-end close, tax time, restocking, payroll. Each needs an accounting, stock or payroll connection we don't have, and some of the source skills are US-only.
Every published page and post, extracted 2026-09-26 (28,262 words). Nothing is lost: each bucket has a destination.
Feature pages become the 23 jobs. The benefit copy is the raw material; each job page is rewritten in the owner's words.
Industry pages become the "worlds". Dental, medical, lawyers, accountants, realtors, mortgage, insurance, contractors, gyms and spas, seniors' care, consultants, service businesses, franchises. They feed the scrolling persona section and one landing page per industry.
The 2024 packages become "Ready-made campaigns", trimmed to the ones worth keeping (decision 2).
Company and trust pages (home, FAQs, testimonials, partners, good-fit quiz, contact) fold into the new home, FAQ and about pages.
Legal stays: terms, addendum and privacy policy, updated for the new offer and billing.
Retire with redirects: 7 thank-you pages, 4 "next" steps, a demo-form step, an old contact form, 2 old vendor demo pages and 2 blog posts from 2015. Each gets a permanent redirect to its nearest new page.
Options: the LeadConnector phone app, a chat inbox built into the hub, or sell it as "we answer for you" with AI plus our team. Decided: the phone app now, the hub inbox later. Building an inbox is the biggest single build on this list.
There are 13 on the old site. Decided: Local Legends, Magnetizer Suite, Event Elevator and Insight Igniter. The course and coaching ones are niche. First I check that their templates still exist.
Each new industry needs its own sources set up. Decided: a setup fee per industry plus a monthly fee, sold only where we already have a source.
Decided: a waitlist button. It tests demand at no cost.
Every client needs a SimpleUP CRM sub-account. Decided: our agency plan covers unlimited sub-accounts, so there is no per-client cost floor.
Decided: the hub approval queue plus voice profiles. One build moves three jobs to Ready (answer every lead, win back, review replies) and adds AI drafting to posts and newsletters.