SimpleUP is made by Simple Is Good Inc., a Canadian company in Oshawa, Ontario, working under the direction of Ralph Pieczonka since 1996. Today we run a family of AI-enhanced services for small and medium-sized businesses:
- Vetted leads. SimpleUP Leads (simpleupleads.com) finds and checks the businesses and people most likely to buy from you.
- Simplets. Here on simpleup.ca: one everyday job, such as answering new enquiries or following up on quotes, done for your business every day.
- Websites. The SimpleUP web builder (getsimpleup.ca) creates your website and keeps it up to date.
- AI receptionists and chat agents. SimpleUP AI (simpleupai.com) answers calls and website chats in your business's voice.
- Services for specific industries, from dental clinics to trades and real estate.
Why SimpleUP exists
Most of the owners we work with already pay for software that could answer enquiries, send reminders and ask for reviews. What they run short of is the time to set it up and keep it running. SimpleUP takes those jobs off their desk one at a time. Each Simplet is one job, done for your business every day and priced on its own, so you can start with the one you dread most.
Who does the work
Chip, our robot, stands for the AI tools that handle the routine work for you. A new enquiry gets a reply in minutes, even after you close. A quote gets a polite follow-up a few days later. A patient or customer gets a reminder the day before their appointment. Reminders and follow-ups go out during the hours you choose.
Behind Chip is our Canadian team. We set up every Simplet, check the work and answer when you call. Chip can handle routine messages from start to finish, or wait for a quick look from you. Up to you.
Our mission
Our mission is to recognize, create and deliver economic opportunities for small and medium-sized businesses by reducing the complexities between technology and business.
Our vision
Our passion for technology and business drives us to share our knowledge, create innovative solutions and apply them in ways that are simple, easy to implement and effective.
Our code of ethics
As members of our chosen profession, we recognize our serious moral and ethical obligations to our clients, fellow web professionals and the internet community. We are dedicated to the highest standards of honesty and integrity, and pledge to conduct ourselves responsibly, ethically and lawfully to enhance the honour, reputation and value of our company and our profession.
Our confidentiality statement
At Simple Is Good Inc. we routinely handle, or are in possession of, highly confidential information about client operations, processes and methods. We reiterate our commitment to the highest standards of privacy and confidentiality for all clients. Over the years we have developed information practices that safeguard client information, whether written, electronic, oral, overheard or observed. Simple Is Good Inc., its directors, officers, employees and contractors are required to treat any and all client information and conversation as privileged and confidential. We hold every client to this pledge from our first conversation.