Terms of Service

Effective date: October 1, 2026

1. The agreement

These Terms are an agreement between Simple Is Good Inc. ("Simple Is Good", "we", "us", "our"), which runs SimpleUP, and the business that buys from us ("you", "the Client"). By buying a job, starting a plan or using our services, you accept these Terms. If you accept them for a business, you confirm you have the authority to bind it.

Our services are for businesses and professionals, not for personal or household use.

These documents form part of the agreement:

these Terms, including Schedule A (Data processing);
our Refunds and Cancellation Policy;
our Acceptable Use Policy;
our Privacy Policy.

If you sign an Agency Agreement with us for custom or project work, it governs that work. If documents conflict, this order applies: a signed Agency Agreement, then the Acceptable Use Policy, then these Terms, then the Privacy Policy (for privacy matters only).

2. Words we use

Job: one service we run for your business, such as follow-ups, review requests or newsletters, as described on its page on simpleup.ca when you buy it.
Plan: all the Jobs you have bought, billed together.
Subscription Job: a Job billed monthly or yearly until cancelled.
One-time Job: a Job with a single price, such as an audit or a landing page.
Setup Fee: a one-time charge to set up a Subscription Job, shown on its page.
Limit: the monthly amount of work included in a Job, shown on its page as "What's included".
Draft: anything we prepare that would be sent or published in your name, such as a reply, message, post, review reply, newsletter or quote.
Live AI Agent: an AI voice or chat agent that answers people in real time, if your Plan includes one.
Client Content: everything you give us or that we create for you and you approve: text, images, logos, customer lists, voice samples and approved Drafts.
Client Customer Data: personal information about your customers, leads and contacts that we handle to run your Jobs.
Third-Party Platforms: services we connect to on your behalf, such as SimpleUP CRM, Google, Meta (Facebook and Instagram), Microsoft and Stripe.
Hub: our client portal, where you see and approve Drafts.

3. What you buy

Each Job's page shows what it does, its price, its Setup Fee if any, and its Limit. The version of the page on the day you buy is what you have bought. Jobs marked "Coming soon" cannot be bought.

After you pay, we contact you to set up your Jobs. Setup needs your help: access to the tools the Job uses, and the information we ask for. Work starts when setup is complete.

4. Drafts and your approval

Nothing goes out without your OK. Every Draft waits in the Hub, or in your email, until you approve it, unless you have switched on automatic sending for that Job (below). You can approve, edit or discard it. We never treat silence as approval.
Your approval is your instruction. When you approve a Draft, you are telling us to send or publish it in your name, and you are responsible for its content, as if you had written it.
Alerts to you are the one exception. We may notify you straight away, without approval, when something needs your attention, such as an urgent enquiry.
Automatic sending (your choice). For some Jobs, such as appointment reminders, you can switch on automatic sending, so messages go out without you approving each one. It is off unless you switch it on for that Job, by asking us in the Hub or by email, and you can switch it off at any time. Automatic messages follow the templates and rules you approved, and you are responsible for them as if you had approved each one. Silence still never counts as approval: automatic sending runs only because you chose it.
Live AI Agents answer in real time, so they cannot wait for approval of each reply. Instead, you approve the agent's script and knowledge before launch, and any change to them. The agent says it is an AI system when asked and passes callers to a person when it should.
AI can be wrong. Drafts are written with AI, which can make mistakes, invent details or misread a situation. Read each Draft before you approve it.

5. Limits

Each Job includes the Limit shown on its page, per month unless the page says otherwise.
Texts used by any Job come from one shared allowance of 500 texts a month for your whole Plan. More texts come with an upgrade or a bigger Plan, which you agree to first.
Unused Limits and texts do not carry over to the next month.
When you reach a Limit, texts included, we tell you and offer a paid upgrade or a different Plan. Nothing extra is charged without your agreement, and work past the Limit waits until you choose. We will tell you when you reach 80% of a Limit, so it does not come as a surprise.
Limits are there for fair use. We may also pause work that uses the service in a way the Limit was not meant to allow, such as one Plan serving several unrelated businesses.

6. Prices, billing and renewals

Prices are in Canadian dollars and do not include tax.
Monthly or yearly. You choose monthly or yearly billing for your whole Plan at checkout. A yearly Plan is billed in advance at the yearly price shown.
Setup Fees and One-time Jobs are charged once, on your first invoice. Setup Fees apply to yearly Plans too.
Payment is by card through Stripe. By buying, you authorize us to charge your card for each renewal until you cancel. Stripe emails your receipts.
Automatic renewal. Subscription Jobs renew at the end of each month or year until you cancel. We email you at least 30 days before a yearly Plan renews.
Adding and removing Jobs. You can add a Job at any time; it starts a new charge. You can cancel a Job any month (see section 9).
Price changes. We give at least 30 days' notice by email before a price goes up. The new price applies from your next renewal after the notice ends. If you do not accept it, you can cancel before then.

Promo codes are entered on the checkout page. A code applies only if it is entered before you pay.
Each code has its own terms, such as which Jobs it covers, when it expires, whether it is for first orders only, and how many months it lasts. They are shown with the code.
One code per order. Codes have no cash value, cannot be exchanged or transferred, and cannot be added after purchase.
We may end a code at any time, but that does not change a discount already applied to your Plan for its stated period.
If a code was used against its terms, we may charge the undiscounted price from the next invoice.

8. Tax

Tax is calculated at checkout from the province in your billing address and added to the price. Our GST/HST registration number is 809443641RT0001. You are responsible for giving us a correct billing address.

9. Cancelling

You can cancel any Subscription Job, or your whole Plan, in any month. There is no cancellation fee.
Cancel from your billing page, or by replying to any email from us. We confirm every cancellation by email.
Cancellation takes effect at the end of the period you have already paid for. The Job keeps running until then, and you are not charged again.
Refunds, including for yearly Plans, are covered by our Refunds and Cancellation Policy.

10. Failed payments

If a payment fails, Stripe tries your card again over the following days and we email you. If it is still unpaid 7 days after it was due, we pause your Jobs until it is paid. If it is still unpaid after Stripe's last retry, we cancel your Plan and email you to confirm. Amounts owing remain due. Pay before the last retry and your Jobs restart.

11. Your responsibilities

Give us the access, information and decisions each Job needs, on time, and keep them accurate.
You are the sender. Messages we send for you go out in your name. You must have your customers' consent where the law requires it, including under Canada's Anti-Spam Legislation (CASL) and the CRTC telemarketing rules, and you must honour every unsubscribe and STOP request.
Tell your customers how you use their information, including that you use service providers and AI.
Follow the rules of your profession and industry, and the Acceptable Use Policy.
Keep your logins safe and tell us at once if you think someone else has used them.

12. Your content and your data

You own Client Content and Client Customer Data. We do not claim ownership of them.
You give us permission to use Client Content and Client Customer Data only to provide the services to you, including sending it to the providers listed in our Privacy Policy for that purpose. We do not use it for anything else, and we do not use it to train our own AI models. AI providers that process it for us do so under their own terms and policies.
You confirm you have the right to give us Client Content, and that using it as you ask will not break any law or anyone else's rights.
When you leave, you can ask for an export of your Client Content and Client Customer Data within 30 days after your last Job ends. After that we delete it, except what the law requires us to keep. Data held in your own accounts, such as your SimpleUP CRM or Google accounts, stays there.
Schedule A sets out how we handle Client Customer Data for you.

13. Our materials

Our software, the Hub, our templates, prompts, methods and know-how belong to us. Once you have paid for a Job, you own the final approved content we made for you and may use it as you wish. You may not copy or resell our materials or services.

14. Third-Party Platforms

Many Jobs work inside Third-Party Platforms, such as SimpleUP CRM, Google Business Profile, Google and Microsoft email and calendars, and Facebook and Instagram. Your use of those platforms is governed by their own terms, which you accept when you connect them.
We are not responsible for Third-Party Platforms: their outages, their changes, their decisions to reject content or suspend an account, or their fees. If a platform change stops a Job from working, we will tell you and try to find another way. If we cannot, you can cancel that Job and our Refunds and Cancellation Policy applies.
Advertising spend is paid by you directly to the ad platform, unless we agree otherwise in writing.
Reviews. We ask every customer for a review in the same way. We do not filter out unhappy customers, buy reviews, write fake reviews or offer rewards for reviews. Google and other review sites ban these practices.

15. No guaranteed results

We do our best work, but we do not promise particular results: a number of leads, sales, reviews, search rankings or mentions in AI answers. Those depend on many things outside our control.

16. Changes to the services

We improve our services over time and may change how a Job works. We will not reduce what a Job you have paid for includes during the period you have paid for. If we stop offering a Job, we will give you at least 30 days' notice and a refund for any prepaid period after it stops.

17. Suspension and ending the agreement

We may suspend or end your services, with notice where we reasonably can, if you do not pay, if you break the Acceptable Use Policy or these Terms, or if continuing would break the law or put us, our other clients or a platform at risk. Where suspension is for a breach, our Refunds and Cancellation Policy explains what is refunded.

18. Warranties

We will provide the services with reasonable care and skill. Apart from that, and to the extent the law allows, the services are provided "as is", without other promises or warranties, express or implied, including of fitness for a particular purpose. We do not promise the services will be uninterrupted or error-free.

19. Limit of liability

Our total liability for all claims relating to the services is limited to the fees you paid us in the 12 months before the event that led to the claim.
We are not liable for indirect or consequential losses, such as lost profits, lost revenue, lost business opportunities or lost data, even if we were told they might happen.
We are not liable for the content of Drafts you approved, for what Third-Party Platforms do, or for your failure to keep backups of your own data.
These limits do not apply where the law does not allow them, including for fraud or for harm we cause on purpose.

20. Indemnity

You agree to cover our reasonable costs, including legal fees, if a third party makes a claim against us because of Client Content, a Draft you approved, messages sent at your request without the consent the law requires, or your breach of these Terms or the Acceptable Use Policy.

21. Confidentiality

Each of us will keep the other's confidential business information private, and use it only for this agreement, unless it is already public or the law requires it to be disclosed.

22. Changes to these Terms

We may update these Terms. We will post changes here and email clients at least 30 days before a significant change takes effect. If you do not accept a change, you can cancel before it takes effect. Continuing to use the services after that means you accept it.

23. Governing law

These Terms are governed by the laws of the Province of Ontario and the federal laws of Canada that apply there. The courts in Oshawa, Ontario, Canada have exclusive jurisdiction, unless the law gives you the right to go to a court elsewhere.

24. General

These documents are the whole agreement between us about the services and replace earlier discussions.
If a court finds part of these Terms unenforceable, the rest still applies.
Not enforcing a right straight away does not mean we give it up.
Neither of us is responsible for delays caused by events beyond reasonable control, such as outages of Third-Party Platforms, power or internet failures, or natural disasters.
We may assign this agreement to a company that takes over our business. You need our written consent to assign it.
We may use subcontractors, and we stay responsible for their work.
Notices to you go to the email on your account. Notices to us go to [email protected].
Nothing in these Terms creates a partnership, joint venture or employment relationship.

25. Contact

Simple Is Good Inc., Oshawa, Ontario, Canada. Email [email protected]. Phone 1 888 670 6746.

Schedule A: Data processing

This Schedule applies to Client Customer Data we handle for you.

Roles. You control Client Customer Data and decide why it is used. We process it only to provide the services and on your documented instructions, which include these Terms, your Job choices and your approvals in the Hub.
Our people. Only staff and subcontractors who need Client Customer Data to run your Jobs can access it, and they are bound to keep it confidential.
Service providers. You agree that we may use the kinds of service providers described in section 6 of our Privacy Policy. We will update that section at least 30 days before a new kind of provider starts handling Client Customer Data. If you object on reasonable grounds, you may cancel the affected Jobs and receive a refund for any prepaid period after the change.
Outside Canada. Some providers process Client Customer Data outside Canada, for example in the United States. You are responsible for telling your customers this where the law requires it, including under Quebec's Law 25.
Security. We protect Client Customer Data with safeguards that match its sensitivity, as described in section 9 of our Privacy Policy, and keep each client's data separate.
Breaches. If we become aware of a breach of security affecting Client Customer Data, we will tell you without undue delay, and within 72 hours of confirming it, with the information you need to assess the risk and meet your own reporting obligations. We keep a record of every breach.
Requests from individuals. If one of your customers asks us to access, correct or delete their information, we will pass the request to you and help you answer it.
Sensitive information. Do not give us personal health information, government identity numbers, full card numbers, banking details or information about children for any Job, unless we have signed a separate data-processing addendum that covers it.
At the end. Within 30 days after your last Job ends, we return Client Customer Data we hold to you on request, then delete it, except what the law requires us to keep.
Information. On reasonable request, we will give you the information you need to show that this Schedule is being followed.

Also read: Privacy Policy Refunds and Cancellation Policy Acceptable Use Policy