For catering companies

Answer event enquiries before another caterer does

Your catering business gets enquiries at night and on weekends, while you cook. Chip replies, quotes and follows up in your own words.

Chip, the SimpleUP robot, wearing a superhero cape
You call the shotsApprove each reply, order and reminder, or let Chip send the routine ones on his own.
Priced one Simplet at a timeFrom $49 a month. No bundles, cancel any month.
One Chip, many worlds

A day like yours, with Chip on the team.

A day at Harvest Table Catering, an example catering. The business and the numbers are illustrations.

Skip the tour and see the Simplets ↓
Morning · Catering · Whitby

7:40 AM Last night's enquiries are quotes by breakfast.

Three event enquiries came in after hours. Each one is now a priced proposal built from Maya’s menus and past events, waiting for her OK. Last week’s two open quotes got a polite nudge.

Midday · Catering · Whitby

12:10 PM Tastings book themselves. Event dates stay held.

Couples pick a tasting slot online and get a reminder the day before. The guest form collects headcount and dietary needs, so the kitchen sheet fills itself in.

Evening · Catering · Whitby

9:15 PM The party ended at 8. The thank-you went out at 9.

Every client from the weekend got the same thank-you with a link to your Google page, and anyone with a problem can reply to you privately. Photos from the buffet are drafted into posts for Maya to approve.

What gets in the way

Where the time goes, and what changes.

A catering business runs on two kinds of client: the couple or planner with one big date, and the office that orders corporate catering again and again. Both often ask two or three caterers at once. Everything Chip writes comes from what you already have: your menus, your past quotes, your photos and the way you talk to clients.

Saturday night enquiry, Monday reply

A planner fills in your form at 9 p.m. while you are serving. You see it on Monday. Another caterer has already sent a menu and offered a tasting.

Chip replies within minutes, in your words: "The 14th looks open. About how many guests, and is the venue booked?" Answer every lead in minutes does this, and Know who to call first flags the big corporate order.

A quote takes a whole evening

Menu, headcount, staff, rentals, delivery, service charge. You build it from last time's spreadsheet after a full day in the kitchen.

Quotes that close drafts a clear, priced proposal from your own menus and past events, with every extra shown in the total. You change a line and send it.

You are holding a date for someone who went quiet

A couple asked about a Saturday in June, then stopped answering. Another couple wants the same date. You have to guess whether to hold it or let it go.

Chip checks in on each open quote with a friendly, specific question, such as whether the venue came through. You hear back sooner. Tastings book online with a reminder the day before. Follow-ups that never stop and Bookings, reminders and rebooking cover this.

Corporate clients who ordered once and drifted

An office ordered lunch for a training day in spring and liked it. Then the person who booked it moved on. When the holiday party comes up, nobody there remembers your name.

Before your busy seasons, Chip writes to past corporate clients in your voice, with the menu they had last time and what is new. Win back quiet customers does this from your own client list.

The directory

A desk full of possibilities.

Every Simplet is its own small product with its own price. Take one, try it for a month, add another when you're ready.

What would you hand off first?

See all 23 Simplets

How it works

Three steps. No software to learn.

You don't log in to a new system or train your staff. Chip runs everything on our side. You approve from your phone, or let him run.

  1. Pick your Simplets

    Choose one Simplet or several. Each has its own price, and there are no bundles to decode.

  2. We set it up

    A short setup form, about 20 minutes, connects your calendar, forms and phone number and learns how you write. We test it on your own enquiries before it goes live.

  3. You approve, or it just runs

    Anything written in your name waits for your OK in one simple list, unless you have told Chip to send it on his own. Urgent things reach your phone right away.

Questions

Straight answers.

What do you need from me to start?

Your menus, a rate card, a few past quotes and some replies you have sent, so Chip learns how you write. Setup is a 20-minute form. Every Simplet has its own price, so you can start with one job, such as the first reply to new enquiries.

Will Chip price an event without me?

No. Chip drafts from your menus and past events, and the prices are yours. You know things he cannot, like a venue with a long carry from the loading dock or which Saturday crew is free.

Does it work with the catering software I use now?

Often, yes. We connect to your existing software when that software allows it. If it does not, tastings book on our own booking calendar. Your email, website form and phone number stay the same.

Will the replies sound like me?

Yes. Chip writes from the replies and menus you give him. Let him answer routine questions himself, or read his replies first. Your call. Emails to past clients are set up to fit Canada's anti-spam law (CASL).

Who is Chip?

Chip is the SimpleUP robot. He stands for the AI tools that do the routine work in your Simplets, like replying to new enquiries and sending reminders. Behind him is our Canadian team, who set everything up and look after it.

More questions? See the full FAQ.

Start with the job you dread most.

See a day of it working, then pick the one you want.