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Field guide · Reputation and visibility Coming soon

Review replies in your voice.

Every new Google review gets a reply drafted in your tone. The unhappy ones come to you first, with a calm draft and the facts from your records. Nothing is posted until you approve it.

Every reviewgets a drafted reply
Unhappy onesflagged to you first
Zeroposted without your OK
Get told when it opens Real examples
Halden Plumbing & Drain · reviews7:12 PM
New review · 2 starsGoogle
"Showed up an hour late and didn't call. The work was fine but the wait was frustrating."
Flagged to youNeeds you
Your records show the 8:00 visit started at 9:05, after an emergency call ran long. Texted to you.
Draft reply, in your voice44 words
You approvedPosted
The reply is live on your Google profile, logged in SimpleUP CRM with the job it was about.
Preview with made-up names

People read your replies, not just your stars.

A good reply wins the next customer.

Someone comparing two local businesses reads the bad reviews first, then how the owner answered. A calm, specific reply shows you care and you fix things. No reply, or an angry one, sends them down the street.

Without it

  • Reviews sit unanswered for weeks
  • Bad ones answered in a hurry, or in a temper
  • Every reply starts with the same template
  • No idea which reviews still need an answer

With it

  • A reply drafted for every new review
  • Unhappy ones flagged to you right away
  • Specific to what they said, in your tone
  • Approved in one pass, posted to Google

What it looks like in real businesses.

Three reviews, and the reply that was drafted for each.

Dental clinicMississauga · 5 stars
Review
"Dr. Shah was so gentle with my son. First time he wasn't scared."
Drafted reply Posted
"Thank you, Anita. Your son was a star. We'll see you both at the spring checkup."
CateringWhitby · 3 stars
Review
"Food was great but delivery was 20 minutes late for our lunch meeting."
Drafted reply Flagged, then posted
"Thank you for the honest note, Sam. Twenty minutes is too long for a lunch meeting, and I'm sorry. I'd like to make it right, so please call me at the kitchen."
Seniors' care homeGuelph · 5 stars
Review
"The staff treat my mother like family. The Friday music afternoons are her favourite."
Drafted reply Posted
"Thank you so much. We love having your mother with us, and she always has the best seat at music afternoons."

How it works, step by step.

  1. 1

    It watches your Google profile

    New reviews on your Google Business Profile are picked up as they arrive.

  2. 2

    It sorts them

    Happy, mixed or unhappy. Unhappy ones, and anything that names a person, a price or safety, are flagged to you first.

  3. 3

    It drafts a reply in your tone

    Short and specific to what they said. It learns from replies you have written before.

  4. 4

    It adds what your records show

    For a complaint, the visit or order it was about, so you answer with the facts.

  5. 5

    You approve, it posts

    Approve, edit or skip. Approved replies are posted to your Google profile.

Every public word is yours to approve.

Nothing posts by itselfEvery reply waits for your OK.
Hard ones come firstUnhappy reviews reach you right away, with a calm draft.
It sounds like youNo copy-paste thank-yous. Each reply fits the review.
No private detailsIt never mentions treatments, prices or personal details in a public reply.

Coming soon. Be the first to know.

COMING SOON
Opening soon
The price is set when it opens. Leave your email and we will tell you the day it does.
  • A reply drafted for every new Google review
  • Unhappy reviews flagged to you first
  • Specific, calm and in your tone
  • Posted to your Google profile once you approve
  • Set up and looked after by our Canadian team
What's included Sample limits1 Google Business Profile, up to 100 replies a month.

One email when it opens. Nothing is charged before then.

Ready today

These jobs are open now, each priced on its own.

Get more 5-star reviews
$99 a month
Show up in Google and AI answers
$399 one time
A month of posts in an afternoon
$149 a month

Questions owners ask.

When does it open?

We are building it now. Leave your email on this page and we will tell you the day it opens. Nothing is charged before then.

Does it reply to Facebook reviews too?

We are starting with Google, where most local customers read reviews.

Will it argue with a bad review?

No. Drafts stay calm and specific, and they never share private details. You approve every word.

Can I write some replies myself?

Of course. Skip any draft and write your own.

Answer every review like you had the time.

Get told the day it opens, or talk it through with us first.

Get told when it opensBook a 20-minute call