For franchises

Franchise marketing that works in every town

Each location gets found locally, answers fast and keeps the brand voice. Chip works alongside the software each franchisee already uses.

Chip, the SimpleUP robot, wearing a superhero cape
You call the shotsApprove each reply, order and reminder, or let Chip send the routine ones on his own.
Priced one Simplet at a timeFrom $49 a month. No bundles, cancel any month.
One Chip, many worlds

A day like yours, with Chip on the team.

A day at Coppertree Home Cleaning, an example franchise. The business and the numbers are illustrations.

Skip the tour and see the Simplets ↓
Midday · Franchise · Vaughan

12:50 PM Every location earns its own five-star reviews.

Each location asks every customer the same way for a review on its own Google page, and unhappy customers can reply to the owner privately. Head office plans the posts, and each location gets a local version.

What gets in the way

Where the time goes, and what changes.

Customers meet your brand one town at a time. They search near them, call a local number and judge the whole system by the location that answers. Franchise marketing from head office covers the logo and the big campaigns. Each franchisee chooses much of their own software: the booking tool, the phone system, the email. So Chip works alongside whatever each location already uses.

Every location runs on different software

One franchisee books jobs in an app, another in a spreadsheet, a third in a paper diary. Head office cannot make them all switch, and a forced change costs goodwill.

Chip works inside each location's own email, calendar, website form and phone number. We connect to a location's software when that software allows it. Where it does not, bookings run on our own booking calendar. Bookings, reminders and rebooking works either way.

A new franchisee needs a website in week one

If nothing is ready, they use a free template or copy the national site with the wrong phone number. Over time the network collects old logos and numbers that ring a former owner.

Websites for your reps and dealers gives each location a branded site with its own name, local number and service area. Landing pages and mini-sites cover a grand opening or a local promotion.

A local lead waits while the franchisee is on a job

A customer asks for a quote on the national site. It gets forwarded to the right location, which reads it that evening. The automatic reply said "Thank you for contacting us", with no town and no name. By then the customer has called someone else.

Chip replies in minutes as the local team, with the town and a visit time: "This is the Oakville team. Thursday morning works for us." Answer every lead in minutes does this for every location, in the brand's voice.

Franchise candidates enquire, then wait for a call

A candidate asks for information, then takes weeks to decide, often while talking to other brands. A string of form emails feels cold to someone about to invest their savings.

Chip replies the same day and keeps in touch through the weeks in between, in your franchise development team's own voice. He writes nothing about earnings or terms beyond wording you supply. Answer every lead in minutes and Follow-ups that never stop do this.

The directory

A desk full of possibilities.

Every Simplet is its own small product with its own price. Take one, try it for a month, add another when you're ready.

What would you hand off first?

See all 23 Simplets

How it works

Three steps. No software to learn.

You don't log in to a new system or train your staff. Chip runs everything on our side. You approve from your phone, or let him run.

  1. Pick your Simplets

    Choose one Simplet or several. Each has its own price, and there are no bundles to decode.

  2. We set it up

    A short setup form, about 20 minutes, connects your calendar, forms and phone number and learns how you write. We test it on your own enquiries before it goes live.

  3. You approve, or it just runs

    Anything written in your name waits for your OK in one simple list, unless you have told Chip to send it on his own. Urgent things reach your phone right away.

Questions

Straight answers.

Do we have to start with every location?

No. Every Simplet has its own price. You can start with one job, such as local websites, in a few locations, and add more once you see it working. Tell us how many locations you have and we will plan a rollout with you.

What do you need from head office and from each location?

From head office: your logo, colours, the list of locations with their numbers and service areas, and examples of how you like customers answered. From each franchisee: access to their own email, calendar, website form and phone number, whichever tools those are.

Will every location sound like our brand?

Yes, with a local touch. Chip uses the brand voice and wording you give us, plus each location's town, team names and hours. Each franchisee picks whether routine messages go out on their own or get a quick look first, and checks with head office if they need to.

Whose name goes on a location's emails and texts?

You choose per message type whether head office or the franchisee is the sender. Each message names that sender, gives contact details and has a working unsubscribe, as Canada's anti-spam law (CASL) requires.

Who is Chip?

Chip is the SimpleUP robot. He stands for the AI tools that do the routine work in your Simplets, like replying to new enquiries and sending reminders. Behind him is our Canadian team, who set everything up and look after it.

More questions? See the full FAQ.

Start with the job you dread most.

See a day of it working, then pick the one you want.