For seniors’ care homes

Senior living marketing that answers families the same night

Adult children research homes after work. Chip replies in your home's voice, books the tour and follows up, so your team can stay with residents.

Chip, the SimpleUP robot, wearing a superhero cape
You call the shotsApprove each reply, order and reminder, or let Chip send the routine ones on his own.
Priced one Simplet at a timeFrom $49 a month. No bundles, cancel any month.
One Chip, many worlds

A day like yours, with Chip on the team.

A day at Willow Creek Residence, an example seniors’ care home. The business and the numbers are illustrations.

Skip the tour and see the Simplets ↓
Morning · Seniors’ care home · Guelph

8:00 AM Families hear from you before they have to ask.

The Friday family update is drafted: this week’s activities, the menu and visiting hours. Photos from the garden party are ready to post, only for residents whose families said yes.

Midday · Seniors’ care home · Guelph

1:30 PM Tours and visits book themselves.

Families looking for a home for a parent book a tour online. Visitors pick a time slot, so the front desk stops juggling texts on personal phones. A short family survey goes out each season.

Evening · Seniors’ care home · Guelph

7:15 PM Your reputation, told by the families who know you.

Every family is asked the same way for a Google review after their first three months. Anyone with a concern can reply privately to the director. A PSW job post is live for the weekend shift.

What gets in the way

Where the time goes, and what changes.

Families looking at a home are often under strain. A fall or a hospital stay starts the search. The person doing the research is usually a son or daughter with a full-time job and a shortlist. Senior living marketing brings families to your website. A fast, warm reply decides whether they book a tour.

The enquiry arrives at 10 p.m. and waits until Monday

The adult child compares homes after work. They ask about price, care levels and whether a suite is free. The automatic reply says "Thank you for your enquiry, we will be in touch", like every other home's. By Monday they have talked to two other homes.

Chip drafts a reply to each new enquiry from your own price list and care descriptions, in your home's voice. He picks up what the family wrote, such as a mother who needs help with medications. Answer every lead in minutes does this, and Know who to call first puts the urgent families on top.

Three siblings, one parent and a tour that keeps moving

A tour is rarely one person's decision. The daughter wants her brother to come. The parent wants to see the dining room. Dates change, and the booking ends up in one staff member's personal phone. When that person is off, the family arrives and nobody expects them.

Families pick a tour time online and rebook when plans change. The reminder the day before reads like your front desk wrote it: the time, where to park and who will meet them. Any staff member can see where a tour stands. Bookings, reminders and rebooking and One inbox for texts, calls and chats cover this.

The family toured in September and went quiet

After a tour the family goes home to compare. The parent, the siblings and the budget all have a say, and it can take weeks. Your admissions person means to call, but the week fills up. A generic "just checking in" email reads like a mass mailing.

Chip checks in with each family in your voice, using details from your notes, such as the second-floor suite the mother liked. He offers a second visit or a call and stops when the family answers. Follow-ups that never stop does this.

Relatives far away want the weekly news

Sons and daughters in other cities like to see the week: the activities, the menu, the garden party. The person who puts the update together also runs the activities, so some weeks it slips.

Your team sends in a few notes and photos. Chip turns them into a family newsletter and a month of social posts in your home's voice. Newsletters people open and A month of posts in an afternoon do this.

The directory

A desk full of possibilities.

Every Simplet is its own small product with its own price. Take one, try it for a month, add another when you're ready.

What would you hand off first?

See all 23 Simplets

How it works

Three steps. No software to learn.

You don't log in to a new system or train your staff. Chip runs everything on our side. You approve from your phone, or let him run.

  1. Pick your Simplets

    Choose one Simplet or several. Each has its own price, and there are no bundles to decode.

  2. We set it up

    A short setup form, about 20 minutes, connects your calendar, forms and phone number and learns how you write. We test it on your own enquiries before it goes live.

  3. You approve, or it just runs

    Anything written in your name waits for your OK in one simple list, unless you have told Chip to send it on his own. Urgent things reach your phone right away.

Questions

Straight answers.

Can we start with one job?

Yes. Every Simplet has its own price. For example, start with replies to new enquiries and tour bookings, and add the family newsletter once you see how families respond.

Can Chip answer questions about price and care levels?

He answers from what you give him: your price list, care services and tour times. He asks what the parent needs and passes the answer to your team. Whether a resident's needs fit your home, any pricing exception and suite availability stay with your team. Health details need more care, so what families send through your forms goes to a secure dashboard for your team, encrypted at rest and locked down.

Does it work with the software our home already uses?

Often, yes. We connect to your current software when it allows outside connections. If it does not, tour bookings run on our own booking calendar.

Will the messages sound like our home?

Yes. In a 20-minute setup form you tell us how you greet families and what they ask most. We test Chip on your past replies first. Then he can send routine replies himself, or your team can look first. Your call. Follow-ups are set up to fit Canada's anti-spam law (CASL).

Who is Chip?

Chip is the SimpleUP robot. He stands for the AI tools that do the routine work in your Simplets, like replying to new enquiries and sending reminders. Behind him is our Canadian team, who set everything up and look after it.

More questions? See the full FAQ.

Start with the job you dread most.

See a day of it working, then pick the one you want.