Law firm marketing brings in the enquiries. Chip helps your office answer them, book consultations and keep clients up to date, in your firm's own voice.
A day at Whitfield Family Law, an example law office. The business and the numbers are illustrations.
What kind of business do you run?
Five people reached out after hours. Each got a reply within minutes in the firm’s voice, with no legal advice given, just real consultation times from the calendar.
New clients fill in the intake form and upload documents before the first meeting, so nobody retypes anything. After the meeting, a clear fee proposal is drafted for your review.
A short quarterly email reminds past clients that wills and agreements need a review when life changes. Every closed file gets the same review request, with a private reply option for anyone with a concern.
Every job above is priced on its own. Start with one.
Law firm marketing gets people to write in. Then the work lands on your office: sorting enquiries, booking consultations, answering "any news on my file?" and chasing signed papers. Chip takes the routine part, so your assistant has room for the rest.
People write at night and on weekends. Some need a lawyer in your area of law, others a different kind of lawyer. Someone reads each one, asks the same first questions and replies a day or two later. By then a good fit may have booked elsewhere.
Chip replies within minutes in your firm's voice and asks your usual first questions: what kind of matter, where, and who else is involved. Good fits get consultation times. Others get a polite note that you do not take that work. Names go on one list for your conflict check. Answer every lead in minutes and Forms, intake and surveys do this.
"Does Tuesday work?" "Only after 3." "How about Thursday?" Each consultation means a string of emails. Then your calendar tool sends the same stiff reminder to everyone. A person who needs a later time has no easy way to say so, and the hour sits empty.
Chip offers open times from the lawyer's calendar and books the one the person picks. The reminder reads like a note from your office, with the time and address and no mention of the matter. If someone needs to move, Chip finds a new time. Bookings, reminders and rebooking does this.
Files go quiet for weeks while you wait on a court date or the other side. The client sees none of it, so they call, text and email. Someone has to find the file each time. An auto-reply saying "We have received your message" just brings another call.
Calls, texts, chats and emails land in one inbox. Chip drafts a short status reply from the recent emails on that matter: "We are still waiting on the other side. We will call you Friday either way." One inbox for texts, calls and chats does this.
After the consultation, the client says yes. You send the retainer, an ID request and a document list. Then nothing. Your assistant sends reminder after reminder and keeps track of who owes what. The lawyer cannot start.
Chip sends each client a short note in your voice naming what is still missing, and checks again a few days later. He stops once everything is in. Your assistant steps in when a client needs a call. Follow-ups that never stop does this.
Every Simplet is its own small product with its own price. Take one, try it for a month, add another when you're ready.
You don't log in to a new system or train your staff. Chip runs everything on our side. You approve from your phone, or let him run.
Choose one Simplet or several. Each has its own price, and there are no bundles to decode.
A short setup form, about 20 minutes, connects your calendar, forms and phone number and learns how you write. We test it on your own enquiries before it goes live.
Anything written in your name waits for your OK in one simple list, unless you have told Chip to send it on his own. Urgent things reach your phone right away.
Access to the firm's mailbox and calendar, and the phone number or web chat you want included. Chip needs the mailbox to do this work well, because that is where enquiries, client questions and documents arrive. Plus a 20-minute setup form on the matters you take.
Yes. You can start with the general enquiries inbox and add others once you trust his drafts. Routine replies can go out on their own, or someone at the firm can read each one first. The firm decides.
Your assistant stays in charge and gets help with routine replies, bookings and reminders. Questions about the law, fees or a matter go to your team. We connect to your practice software when that software allows it. Each Simplet has its own price, so you can start with one.
Chip handles scheduling, intake questions and status notes. He gives no legal opinions and makes no promises about outcomes. We set up the wording to fit your law society's marketing rules and Canada's anti-spam law (CASL).
Chip is the SimpleUP robot. He stands for the AI tools that do the routine work in your Simplets, like replying to new enquiries and sending reminders. Behind him is our Canadian team, who set everything up and look after it.
More questions? See the full FAQ.
See a day of it working, then pick the one you want.
